Two marketing minds are always better than one.
It’s always easier to get things done when you’re working with someone else towards a common goal. This is also called collaborating.
The same principle applies with co-marketing using BoostSuite.
Co-marketing is the process of working with your best online partners to build your audience and generate more customers with relevant content and backlinks. These partners already have the audience and customers you need. Working with them will build your company’s exposure, we call this your Co-Marketing Audience.
This week is Raleigh Beer Week, so I wanted to highlight three brewery collaborations that have resulted in more exposure, larger audiences, and of course, some tasty beers.
1. Unapologetic IPA – Stone Brewing Co., Beachwood BBQ, Heretic Brewing
What goes great with beer? Barbecue, of course! Here we have two breweries and a BBQ joint that joined up to create a supremely bitter India Pale Ale.
“When you get three hopheads together to collaborate on a beer, it’s only natural to expect some hopped up liquid incarnation of their lupulin lust to spring forth from such a session. Maybe it seems passé to some—three masters of hoppy beer once again exploring the familiar territory of the India pale ale. After all, who needs yet another IPA, double or otherwise, right? It’s all been done.
To those who feel this way, this trio’s reply is: “so what?” In birthing a double IPA made bitter and fruity care of a mélange of new and experimental hops (Azacca, Belma, and yet-to-be-named varieties from Washington’s Yakima Valley), they aren’t staying in a comfort zone—they’re hitting a sweet spot in the name of all that is good, delicious, hoppy and forward-thinking to create an IPA that’s both like and unlike anything they, or you, have ever tasted. Rife with essence of pine, resin, and fruits both citrus and tropical, there’s no need for apologies with this beer. All that’s necessary is a yearning for hops, a sturdy constitution and an empty glass.”
Unapologetic IPA Blog Post
2. Life and Limb – Dogfish Head and Sierra Nevada
In this example, two of the most widely-known breweries have teamed up to show off the fact that they’re both family-owned and operated, and independent. This is something a lot of small businesses can relate to.
“Life & Limb is a 10% ABV strong, dark beer that defies style characteristics- brewed with pure maple syrup from the Calagione family farm in Massachusetts and estate barley grown on the Grossman “farm” at the brewery in Chico, CA. The beer is alive with yeast-a blend of both breweries’ house strains-bottle conditioned for added complexity and shelf life, and naturally carbonated with birch syrup fresh from Alaska.
Life & Limb is dedicated to the family of beer drinkers and enthusiasts worldwide who continue to support the little guys, iconoclasts, entrepreneurs, and pioneers who risk life and limb to shape the vibrant craft-brewing community.
The other beer of this collaboration is Limb & Life (draft only). Both beers will be released later this fall. Visit the official Life & Limb website for the latest information.”
3. New Belgium Cigar City Collaboration
For this collaboration a brewery based in Colorado (New Belgium) sided with a brewery in Florida (Cigar City) to come up with a beer with some interesting, diverse flavor profiles created through some unique ingredients not often used in beer.
“We’re about to light up Florida with this Cigar City collaborative brew. Our Belgian yeast tangos with Anaheim and Marash peppers along with loads of citrusy hops to create an ale full of spice. Aged on Spanish Cedar to salute our mutual love for wood!”
Cheers to Co-Marketing
As you can see by these three delicious collaboration examples, co-marketing can generate some pretty powerful buzz and expose your brand and product to new audiences that may not have been aware of them before. You don’t have to do EVERYTHING by yourself, and you shouldn’t! When you work with other smart people who work with the same customer base, collaboration is the secret sauce to marketing success!
Everyone wins when you collaborate and work together towards a common goal. These businesses aren’t viewing their collaborators as competitors, they’re viewing them as partners.
If you want to build your online audience by collaborating with some awesome partners in your space, then sign up for your free BoostSuite account now!
Image via Flickr
About the author
Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.
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