Brewbot lets you download, brew and drink craft beer right in your own…

Subscribe Now to Our Free Email Newsletter

DaVinci Institute
DaVinci Speakers
DaVinci Papers
DaVinci Events
Impact Lab Advertising Rate Sheet
Product Review Submission Guidelines

September 17th, 2014 at 11:01 am
Brewbot lets you download, brew and drink craft beer right in your own home
in: App,Business,Food,Great New Product,Science & Technology News

[embedded content]

It isn’t easy to brew your own beer. It’s also hard to brew a good batch of beer, and even harder to duplicate that batch to drink later on. And it is near impossible to simplifying the process so that it’s as effortless as baking cookies because of all the factors involved with the brewing process, including fermentation, location, temperature, and of course the availability of equipment itself.

But with the debut of the Brewbot — a personal beer making machine that not only brews the beer, but also tracks all the ingredients used — some of those problems have been solved. The machine eliminates many of the rogue factors in brewing, even for those that don’t know the first thing about beer. You control everything from your smartphone rather than the machine itself, which also allows the startup to push out notifications for when your brew is finished or ingredients are running low, and to provide a way to eventually track your brewing activity. (And on top of that, it will even print custom labels to stick on the bottles.)

“Anyone can brew beer now. It’ll hold your hand as tightly or loosely as you want,” Brewbot founder Chris McClelland said in an interview with VentureBeat. He added that while Brewbot certainly makes home brewing easier, the world likely won’t see it take hold until sharing beer, and brewing secrets, can be shared openly, free of legal regulations and scrutiny.  “What’s needed is a network. Beer is always better when shared. And that means coming up with a way that gets breweries working together.”
Making craft beer truly sharable, regardless of location
To do that, Brewbot is introducing a tech for compiling beer recipes, which it refers to as “DNA of Beer” cards that show you exactly what’s in the beer you’re drinking, its alcohol content, and the basic instructions for how to make it. The idea is to make these cards sharable, allowing for people to “download” beer as long as they have a Brewbot and the necessary ingredients.
To give you some idea of why these are important, McClelland applied the Beer DNA card to an IPA from Pennsylvania-based craft brewer Russian River, which was then used to brew the beverage.
This took place shortly after McClelland pitched Brewbot to investors on stage at the Techstars Austin demo day event last week. As soon as pitches ended, everyone (including myself) walked over to sample the brew. I hate IPAs, but this one was fresh and full of flavor. I wanted another.
So did plenty of others.
“Beer DNA is going to make it possible for you to drink a beer from small craft breweries in tiny towns and cities all over the world,” McClelland told me. It was at this point that I had the “a-ha” moment he was undoubtedly trying to convey to the crowd during his pitch. Immediately I thought of how nice it would be to drink a Dos Perros from Nashville-based Yazoo. Then I started thinking about a coffee stout I had from a local brewery near Atlanta that I forgot the name of because I was unlikely to ever find it anywhere else.
“The best part is, you don’t have to pay for shipping or deal with alcohol regulations or laws. You just send the beer instructions to Brewbot and enjoy.”
The ‘Keurig’ of beer, except not
One big thing that’s holding back the home-brewing revolution is cost, specifically the $2,800 to purchase a Brewbot of your own. McClelland explained that the machine is built by hand, and that the company is intentionally keeping prices low. Some have suggested that the startup raise the price of the Brewbot, which McClelland told me he’s not necessarily keen on.
But since the basic goal of a business is to generate money, he does have an alternate plan for how to do it. Naturally, I assumed the Beer DNA cards would be an encrypted and otherwise closed technology to ensure local craft breweries don’t get nervous about handing over the secret recipe for their products. But no, Beer DNA is open-source and should remain that way, according to McClelland.
“We’ve certainly thought about it, but the DNA has to stay open. We don’t want to become a Keurig, and beer should never have DRM,” he explained. Keurig is a company that produces a coffee maker that brews a single-serving of coffee by inserting small, disposable pods of sealed ground coffee (aka K-cups). As Keurig popularity took hold, competitors started producing their own knockoff K-cups, which prompted Keurig to build a brand new coffee maker called Vue that uses a new set of pods you can’t easily reproduce.
Brewbot is fine with people sharing Beer DNA openly — because as the history of Internet piracy has shown, if someone wants the recipe for a secret beer they’re going to get it one way or another.
So how will Brewbot make money? McClelland said there are a few different avenues the startup plans to explore. For instance, Brewbot wants to sell you (and other local craft breweries) the ingredients for specific batches of beer. And if you hadn’t realized, there are tons of different ingredients to choose from for each component involved in brewing (grains/malts, hops, yeast, clarifying agents, etc.).
“I love the idea of making breweries smarter, and helping them branch out [to new customers outside their city],” he said. “But yeah, I’d be OK with becoming the iTunes of beer.”
From a consumer standpoint, this might mean that Brewbot is shipping a “beer kit” package from a particular brewery you love that contained the ingredients you need to make several batches. This is far more reasonable that having a local brewery send you a case of bottled beer, which can be expensive to ship due to both the weight of the package and added precautions taken to ensure it arrives in one piece. Also, there might be alcohol sales laws to contend with, which might make beer from certain locations impossible to purchase remotely.
Point being, Brewbot has enough of interest from consumers to take its time parsing through the business model for the best fit — having completed a successful Kickstarter campaign last year and lots of new orders for its brewing hardware, according to McClelland.
Via Venture Beat

Share ThisSubscribedel.icio.usFacebookRedditStumbleUponTechnorati

Comments are closed.

amazing Animals Art Brain Business car Children China Computer Economy Education energy facebook Food funny future global google government Health Humor Internet jobs joke medical money NASA online photo photography photos Power robot Science Space study Technology Thomas Frey top 10 Top 10 Photos of the Week Trend trends video Water Women

Recent Posts on
Seven Reasons Why the Value of Human Life is Increasing Exponentially September 15, 2014
192 Future Uses for Flying Drones September 2, 2014
When it comes to jobs, why is this time different? August 26, 2014
Establishing the Central Bank of Bitcoin August 17, 2014
The Future Library – A Liquid Network for Ideas August 12, 2014
2050 and the Future of Infrastructure August 4, 2014
All Information, Ever Created, is Still in Existence July 28, 2014
When Everyone Becomes Blackmailable July 20, 2014
The Laws of Exponential Capabilities July 14, 2014
The Growing Dangers of Technological Unemployment and the Re-Skilling of America July 6, 2014

Recent Posts
Top 3 amazing ways 3D printing is already revolutionizing healthcare
Competition is for losers: Peter Thiel
Brewbot lets you download, brew and drink craft beer right in your own home
‘Smart suit’ – a new wearable robotic exoskeleton gives you superhuman powers
Apprenticeship programs could close the skills gap, but have been slow to gain traction
The sky’s the limit for 3D printing solar panels
Top 10 ways connected devices will impact every business
Let algorithms make real-time decisions for your company
The ‘sharing economy’ – sharing isn’t free and price gouging isn’t mean
A drivable car that was 3D printed in 44 hours
Seven Reasons Why the Value of Human Life is Increasing Exponentially
Reprogrammed cells could fight ‘untreatable’ diseases in the future
How digital technologies are changing the physical world
Biodesign will have an impact on the future of cities
Angel Investing: Rise of women investors fuels businesses run by women

Upcoming Events at the DaVinci Institute
Thu (09/18) – TDD Hands-On Tutorial Workshop
Mon (09/22) – DaVinci Coders – Ruby on Rails – Web Development with Ruby (Now Enrolling)
Sat (09/27) – Get Noticed & Get Clients Faster – You Had me at Hello! – Learn to Speak your Client’s Language
Sat (10/ 4) – Breaking Into the Game Development Industry Boot Camp – How games are made and why they matter
Tue (10/ 7) – The Future of Cryptocurrencies
Sat (10/18) – Inventor Boot Camp 2014 – A Method to the Madness – Turning Your Ideas Into Profitable Products
Tue (10/21) – Creating Money-Making Certification Programs – How to Turn Your Wisdom and Expertise into Money-Making Certification Programs
Sat (11/15) – DaVinci Inventor Showcase – 2014 – “Meet the Inventors, Meet the Future”

Impact Lab is owned and operated by Impact Lab LLC.

3D Printer
Alternative Transportation
Award Winner
Baby Gadgets
Big Problems
Breakthrough Thinking
Corporate Manipulation
Crazy Photos
Crazy Stuff
Current Events
Ecological Products
Famous Inventor
Global Warming
Great New Product
Great Videos
Green Friendly
Health & Fitness
Historical Perspectives
Hot Issues
Human Behavior
Latest News
Latest Trend
Medical Breakthrough
Money Talk
New Discoveries
New Inventions
New Viewpoints
People Making a Difference
Photo Perspectives
Plant Life
Record Breaker
Science & Technology News
Solar Power
Star Trek
Star Wars
top 10
Upcoming Events
Video Games
Wind Power

Leave a Reply

Your email address will not be published. Required fields are marked *