(Times of India Via Acquire Media NewsEdge) BANGALORE: A Google study has revealed that Karnataka contributes the most number of searches on the internet for alcoholic beverages followed by Haryana and Maharashtra.
Bangalore figures second after Mumbai among the country’s major cities in searches for whisky, rum and wine. Delhi holds no such bar, with a taste for all kinds of liquor.
Among various drinks, searches from Karnataka showed a clear slant towards whisky and rum. Haryana preferred wine and beer while Maharashtra favoured vodka, the report said adding that the study was conducted on the lines of Beeronomics 2013. The third edition of Beeronomics conference was held at York University in the UK to create an ideal forum for high-quality economic research into beer and brewing activities.
A Google search trend over the past three months also found beer emerging as the most popular drink among netizens in India. Wine came second occasionally overtaking beer. Whisky and vodka came third and fourth and rum last. Experts find beer’s popularity surprising given the hurdles in cost and restricted availability. While beer holds the prime position during regular days, searches for whisky and wine peak during weekends and holidays.
Whisky and wine both saw a sharp rise in searches on Teacher’s Day. Most searches for beer, whisky and vodka are focused on getting information on availability of different brands in the segment. Red wine remained the most searched among wine searchers while others were interested in wine prices and wines in India. Vodka cocktails were most searched as compared to just vodka brands or vodka in general.
India at bottom of beer barrel A Beeronomics 2013 report found that Indians are laggard drinkers of beer, ranking at the bottom of the barrel among the world’s top 30. This despite beer emerging as the frontrunner among popular alcoholic drinks in India going by Google searches. The study found that India’s 1.2 billion population consumed 20 million hectolitres of beer in 2012 but that’s just 1.6 litres per person compared with 37 litres in China, 31 litres in Thailand and 30 litres in Vietnam.
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