(Milwaukee, WI) – The Milwaukee Bucks and MillerCoors, one of the team’s long-tenured corporate partners, have unveiled a limited-edition 2013-14 Commemorative Bucks Coors Light can that will be available throughout the region this season. Featuring a green side panel showcasing the Bucks primary logo, Bucks fans can now show their support of the team while enjoying “The World’s Most Refreshing Beer” at the BMO Harris Bradley Center and other participating retailers from Friday, Nov. 1, through the end of the 2013-14 NBA season.
The commemorative can maintains all of the Coors Light can innovations that Bucks fans and MillerCoors customers have come to love. Each 16-ounce Super Cold Activated can, on which the mountains turn blue indicating the contents are “As Cold as the Rockies®,” contains the patented Frost Brew Liner® and Vented Wide Mouth®.
MillerCoors has been a major sponsor of the team since the inaugural season in 1968, and prior to last season extended the partnership an additional 10 years to remain the exclusive beer sponsor of the Milwaukee Bucks. In addition to promotional opportunities like the 2013-14 commemorative can, the Bucks partnership with MillerCoors includes rights for the brewery to use the team’s name and marks in developing other consumer and retail promotions, extensive in-arena signage and marketing, advertising during the team’s radio and TV broadcasts, presence on the team’s digital platforms and hospitality benefits.
About the Milwaukee Bucks
The Milwaukee Bucks are entering their 46th season of competition in the National Basketball Association (NBA). The Central Division franchise has been solely owned by Milwaukee native, businessman and U.S. Senator Herb Kohl since 1985. The Bucks have a long history of basketball success, having won the 1971 NBA Championship after just three seasons of play. No other major professional sports team has accomplished that feat. Thirteen division titles, two conference championships, and 27 postseason playoff appearances are among the team’s achievements. Numerous Bucks players, coaches, and contributors are included as members of the Naismith Memorial Basketball Hall of Fame. The organization accepts its role in the community as a corporate citizen that can make a difference through numerous charitable and philanthropic endeavors. As highly visible individuals, Bucks management, coaches and players join staff in initiatives to assist, motivate and create opportunities to better the lives of all in Wisconsin, particularly youth.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.
The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.