A unique brewing bag that enables consumers to create 25 pints of real ale in 14 days just by adding water has been unveiled to the retail trade.
Moonshine Drinks’ real ale brewing bag contains all the ingredients to brew naturally conditioned beer at home and is set to offer a real alternative to the cans and bottles of the ‘take home’ beer market, a market currently worth £25m a year in the UK.
Moonshine’s first ale, Four Candles Bitter, has had a successful launch and is now for sale in Lakeland, numerous department stores, and garden centres throughout the country.
Following success of Four Candles Bitter, two further beers, Cheesemakers Golden Ale and Dark Adder Dark Ale are now available, with three wines due to be launched in the New Year using the same ‘just add water’ method.
The company worked with experts at the University of Nottingham and Nottingham Trent University to develop the bag.