Prince George christening boosts Royal Crown Derby sales

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FINE bone china manufacturer Royal Crown Derby says sales of a collection it has made to mark the christening of Prince George are gathering pace.

Yesterday, the three-month old prince was christened by the Archbishop of Canterbury at St James’s Palace in central London, in a low-key ceremony.

Back in Derby, Royal Crown Derby’s Osmaston Road factory has been busy keeping up with demand for memorabilia related to the Duke and Duchess of Cambridge’s first child.

This month, the company launched a collection of commemorative pieces to mark his christening.

The range included a fluted dessert plate, a loving cup, a small loving cup, a five-petal tray, christening mug, a jack-in-a-box, steam engine, sailing boat and a carousel money box.

All of the items are being produced in a limited edition run of 500, except the five-petal tray, which is the cheapest item in the collection at £65.

The carousel money box and the sailing boat are the most expensive items in the range, each costing £145.

According to the firm, sales of the range have been encouraging and it is anticipating a further boost now that the christening ceremony has taken place.

Royal Crown Derby’s national sales manager, Kate Oakes, said: “Online sales have been increasing steadily since we launched the range on our website earlier this month.

“We are hoping for another sales boost on the back of yesterday’s exciting celebrations at St James’s Palace.”

The birth of the Royal baby has proven to be quite a money-spinner for the firm.

When he was born on July 22, the company produced a special collection to mark the birth, which has also sold well.

Only a couple of weeks after the birth, the firm reported that it had already sold out of some of the pieces.

The collection featured a number of different pieces, including cats, a teddy bear, loving cup, heart tray, paperweights, rocking horse, nursery box and photo frame.

The firm produced a limited run of 750 rocking horses – all of which have been sold by the company to retailers.

And the teddy bears, of which 1,000 were made, have all gone.

The firm, which employs 168 people, said that its Royal baby collection had helped boost overall sales at the firm by 20%.

When the prince was born, other Derby firms also entered into the spirit of the occasion.

They included Pride Park-based fish and chip shop chain George’s Tradition.

The company, with outlets across the county, started giving away free fish and chips to every customer who had George as their first name.

And Derby Brewing Company started selling a commemorative beer – called Royal Addition – in honour of the royal infant.

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