Imagine a terrifying dystopian world where the international, robotic, brewing conglomerates successfully automated flavor and humans out of brewing process and reduced beer to a generic commodity.wait you dont have to imagine that. We totally filmed it!
This super cool short film pokes fun at the big business breweries and their quest to automate the personality of beer and reduce it to a generic commodity.
Sam Calagione (of Dogfish Head Craft Brewery http://www.dogfish.com/) plays a robot who explains the process of personality automation to a reporter, played by the amazingly talented indie actor/musician Will Oldham (heres a cool story on him: http://www.newyorker.com/reporting/2009/01/05/090105fa_fact_sanneh ).
A must see for craft beer fans, Dogfish Head fans, or lovers of Will Oldham.