Bryan Scott, owner of Playalinda Brewing Co., located in the old hardware store building in downtown Titusville. Right now the brewery is a construction zone, but by the end of September it should start to resemble a brewery with a 52 foot bar in copper, tables, a brew house and canning and crowler (CQ) canning equipment. The brewery hopes to open November 1st.(Photo: MALCOLM DENEMARK/FLORIDA TODAY)
It all started with a Facebook page.
Titusville entrepreneur Bryan Scott knew he was taking a chance when he created the page called Playalinda Brewing Company, but what he didn’t know after he clicked “create” was what a huge response he would get in the days to come. He wasn’t entirely sure if he wanted to commit to his dream of opening a brewery, but after the community started to show its support, there was no looking back.
“Well, now you have to do it,” said his wife, Donna, once the page began to attract attention and the social-media “likes” began adding up.
And, so he did.
Coming Nov. 1, a new brewery will call Titusville home, taking shape in a renovated hardware store downtown. This will be the first brewery in Titusville and will join a number of breweries that are popping up in Central Florida amid a resurgence of interest in craft beers.
• The Florida Beer Co. recently opened its new spacious headquarters, complete with a tasting room and brewing facilities, in Cape Canaveral after moving from a much smaller operation in Melbourne.
Brevard craft brewer expands its reach
• A year after its grand opening in Melbourne’s Eau Gallie Arts District, the Intracoastal Brewing Company is already expanding.
Crafty intracoastal trio brews up success
• Spoke and Sneaker Craft Beer Pub plans to open next month in Cocoa Village.
Renovation project draws attention in Cocoa Village
• The Rocky Water Brew Fest takes place from to 1 to 5 p.m. Saturday at Eau Gallie Square which will bring to Brevard County some new, and leading brewers for a fundraiser organized by the Eau Gallie Rotary Club.
It’s a good time for the craft-brew industry. The Boulder, Colo.-based Brewers Association said craft brewers sold an estimated 15,600,000 barrels of beer last year, up from 13,235,917 barrels in 2012. And the retail dollar value from craft brewers in 2013 was estimated at $14.3 billion, up from $11.9 billion in 2012.
For the planned Playalinda Brewing Co. in the old hardware store, the location in Titusville is significant to Scott, who started his successful lighting business, Barn Light Electric, in the same spot years ago. Not to mention, Scott said he’s been entranced by the history of the building on U.S 1 and intends to keep many of its original fixtures.
“We outgrew it very, very fast, but this was our first [Barn Light Electric] location. We loved the building back then, and we tried to buy it but at that time, the price range was more than what we wanted to pay,” Scott said. “We just want to leave it original.”
Other than adding ground supports for the brewing equipment and revamping parts of the inside to make way for a 40-foot bar, the space, rebuilt in 1915 after a fire, will still display the old hardware sign and many of its original features — even the toilet. He’ll also keep the cabinetry and the wheeled ladder that lines the entire northern wall. Altogether, Scott has invested close to $1 million in the brewery, including the cost of the building.
As for the brewery’s namesake — it’s named after the Titusville-area beach — Scott said it was a no-brainer. With roots dug deep in the Titusville area, Scott said he wanted to make sure his brewery represented the city, but got away from the space industry.
“I wanted to bring something fun to Titusville. We thought with craft beers and craft brewing, it typically has a relationship to the area,” Scott said. “So we thought about what was really Titusville associated with outside of the space industry, because the space industry was basically gone at the time, and we thought Playalinda. So we wanted to keep it local and give it that flare.”
Scott has already brought in his own brewer, Ryan Hieronymus, who will manage the brewing side of the business. Hieronymus started with a simple beer kit and got hooked. He’s been involved with the SAAZ Homebrewing Club for years.
Both Scott and Hieronymus have carefully studied the art of brewing and have traveled the country tasting local brews. Their model: Oregon brews.
But staying true to the area, they want their brews to have a local flavor, so they plan to use locally grown fruits, such as the blueberries grown in Mims, as ingredients.
“There’s also a salty style of beer, it’s an old-fashioned German style of beer and the only reason it’s salty is because of the water it came from. Again, that style is coming back as well,” Hieronymus said. “I’ve thought of going out to the actual ocean, collecting some salt water, dehydrating it and getting actual sea salt from that and doing like a salt water Gose.”
The brewery will offer around 10 beers on tap, Scott said, but you won’t find any Budweiser or Miller on the list. The goal, he said, is to acquaint locals with the craft brew scene and encourage them to try something new. There will be about three or four “mainstay” beers, two or so seasonal beers and some options from other local breweries. Ciders and gluten-free options will likely also be on the menu.
“We want to brew stuff that the community likes, but we also want to introduce them to things as well. It’s an ongoing conversation as to what’s going to be some mainstay beers,” Hieronymus said.
So far, the brewers have toyed with a peanut butter stout, some oak flavors and some citrus concoctions.
Prices for pints will range from $4 to $5. Beer tastings also will be an option for curious guests.
But beyond the nuts and bolts of putting together a brewery, enormous support for the new spot has erupted on Facebook. The page now has more than 1,300 likes,ranging from posts of encouragement from residents to others offering flavor suggestions. Locals are already wearing Playalinda Brewing Company T-shirts.
The word is certainly out.
Mayor Jim Tulley said the downtown sector has been an area of focus for the city council, and he’s happy to see a business pop up that could be a destination for those visiting Titusville.
“We were trying to find ways to make Titusville a destination and not just a day trip from Orlando,” Tulley said. “I think anybody that wants to open a business in downtown Titusville and especially a business that might attract a crowd, I think it’s great.”
Scott said his goal is to make the brewery part of the community — and much more than just a local bar. It will not offer food so as not to keep with other local restaurants.
It will not have traditional bar hours; plans call for it to open from about 2 p.m. to 10 p.m. Thursday through Sunday. However, that is subject to change.
“We want it to be relaxed. It’s not going to be a sports bar, it’s not going to be a college bar where you’re here late partying through the night. That’s not the vibe we’re going for,” Hieronymus said.
Scott said the business was something he and his wife always wanted and with a little bit of community support and with easy approval from the city council, he is able to bring an element of fun to a city he treasures.
“It really is supporting local, and we want to get involved with as many local businesses as we can as well and help grow them and support the community,” he said.
For more information contact Saggio at 407-447-4555, ext. 210, or JessicaS@knightnewspapers.com.
Hop to it
The Titusville brewery will add to a string of breweries that line the coast, including:
Florida Beer Company, 200 Imperial Blvd., Cape Canaveral
Cocoa Beach Brewing Company, 150 N. Atlantic Ave., Cocoa Beach
Charlie & Jake’s Brewery Grille, 6300 N. Wickham Road, Melbourne
Intracoastal Brewing Company, 652 W. Eau Gallie Blvd., Melbourne
Intracoastal Brewing has made its home in Eau Gallie Arts District in the past year. The coming year means an expansion, and even sooner, a brew fest. Video by Stacey Barchenger FLORIDA TODAY. Edited Sept. 11 2014.
Bugnutty Brewing Company, 715 N. Courtenay Pkwy., Merritt Island
Spoke and Sneaker Craft Beer Pub (Coming soon), Cocoa Village
New Smyrna Brewing Company, 112 Sams Ave., New Smyrna Beach
Daytona Beach Brewing Company, 482 Fentress Blvd., Daytona Beach
Tomoka Brewery, 188 E. Granada Blvd., Ormond Beach
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